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Category Archive for 'Scope'

Heading home on the subway after a late meeting, and picked up the free evening newspaper. I was standing on the platform flipping the pages, reading headlines, and glanced up to see a familiar face on the platform looking back at me with that “don’t I know you?” look. “Vladimir, how are you?” I exclaimed, […]

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As a Consumer and Customer in the marketplace, you make purchases based on requirements – on your needs.  “I just tore the sleeve on my suit – better go out and by a new one.”  You also have expectations of the product as well, which you don’t necessarily think about when you are out shopping. […]

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